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FIFA World Cup to Boost Indian Online Ads Revenue Upto 15%

The 2006 FIFA World Cup in Germany is an opportunity for websites to cash on by attracting sports fans and advertisers. Research firm Internet and Mobile Association of India said that on larger portals, the incremental jump in advertising revenue is expected to be anywhere 8 to 15 percent.

Consumption of sports infotainment online too has grown significantly in the last 4 years in India.
Pearl Uppal, Director (Sales) at Yahoo! India, is pretty upbeat about the prospects for the event. "We see high potential in online advertising for the soccer world cup. Yahoo! is hosting the official site of the 2006 FIFA World Cup. Further, we expect an estimated 32 million unique users to consume over 4 billion pages of the 2006 official FIFA world cup site."

Aravindra Kanwal, Chief Media Revenue Officer at Rediff.com India Ltd. says "Traffic will be strong and we should see a 50 – 100% spike (visitors to the web site) for some matches."

At Rediff.com, editorial teams are working on different formats and plan to offer advertisers opportunities to integrate mobile and Internet mediums with print, TV and radio.


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