Tuesday, 6 June 2006

AMD To Provide Transmeta Efficeon in Emerging Markets

Advanced Micro Devices and Transmeta Corp. have entered into an agreement under which AMD will market and provide the recently announced specialized version of the Efficeon microprocessor in emerging markets.

The AMD Efficeon microprocessor was specifically designed by Transmeta to provide a secure hardware foundation for FlexGo, Microsoft Corp.’s new technology that enables pay-as-you-go and subscription computing models.

Through the AMD Efficeon product, OEM and other partners will have a robust CPU based Microsoft FlexGo implementation that can be readily adapted to both mobile and desktop system designs. Further, the AMD Efficeon product is now being utilised in the second Brazil FlexGo trials that were launched by Microsoft on May 22nd of 2006.

"The Efficeon processor will allow consumers in high-growth markets to obtain computers that are provided on a pre-paid basis using either tokens or pre-paid activation cards," said Billy Edwards, AMD chief innovation officer and senior vice president.

Pay-as-you-go and subscription computing enabled by Microsoft FlexGo technology is the latest addition to AMD’s solution portfolio targeted to support AMD’s 50x15 initiative.