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APAC Broadband Access Revenue to Top USD 55 Mln by 2011

Total Asia Pacific broadband access service market revenue, USD20.7 billion in 2005, will reach USD 55.1 billion by 2011, reports research firm In-Stat. The research, "Asia Pacific Broadband Access Services Market: The Continuing Excitement" covers broadband access services in 13 major markets in the Asia Pacific region.

In-Stat said tier-1 markets Japan and South Korea contributed more than 60 percent of total revenue in 2005, followed by Tier-2 markets Hong Kong, Taiwan, Australia, and Singapore contributing around 15 percent.

"In less developed markets like China and India, broadband access services are expected to demonstrate impressive growth through 2011, and constitute the bulk of Asia Pacific's broadband subscriber expansion," says Bryan Wang, In-Stat analyst. "Wide availability of low prices in cyber cafes in these markets is allowing people to experience broadband services without a fixed charge, which will stimulate potential new subscriptions."

The research found that next-generation broadband services strategy in markets like Japan, South Korea, and Hong Kong is to promote value-added broadband services, driven by the launch of compelling broadband content (i.e. IPTV and VoIP) and innovative broadband pricing plans.

In-Stat said various connection technologies will be competing through 2011, with the current dominating technology, DSL, facing price competition from cable modem and satellite.

In the long run, compelling content, or ‘killer broadband applications’ will be the key to success, the In-Stat said in the research report.


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