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MSN Announces MSN Originals Content Initiative

MSN has announced a new initiative called MSN Originals, which will combine video, interactive community features and editorial that will be integrated throughout the MSN network. The initiative will be partnered by Reville, an independent Hollywood production studio and distribution company and Be Jane Inc., a multimedia content producer and Web community for women’s home improvement.

John Nicol, general manager of MSN.com at Microsoft Corp. said, "By partnering with the media industry to add original, interactive, exclusive content to our portfolio, we will drive even deeper engagement with our audience and open up significant new opportunities for advertisers."

Under the terms of the Reveille agreement, Reveille is to create and produce original online programming. MSN is creating a production fund to be used by Reveille to produce pilots and original branded entertainment programming designed specifically for the Internet.

MSN in partnership with Be Jane is to create an original online series of video and interactive editorial do-it-yourself home improvement content targeted at women. The content will be integrated into MSN Lifestyle, MSN Spaces and MSN Video, MSN said.

"Up until recently, there have been few resources for women to turn to for home improvement. We’ve learned that by providing relatable information, creative inspiration and a community of ‘Janes,’ we can empower them to take on tasks in their home they never thought possible," said Eden Jarrin, CEO of Be Jane claimed.


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