Thursday, 17 April 2008

Microsoft’s Focus on Mobile Experience to Intensify with Danger Acquisition

Microsoft Corp. this week completed its acquisition of mobile software and services provider Danger, Inc in a bid to strengthen the computer giant’s ability to provide innovative mobile experiences to more consumers.

With the closing of this acquisition, Danger will be part of the new Premium Mobile Experiences (PMX) team, a group within the Mobile Communications Business (MCB) of the Entertainment and Devices Division at Microsoft.

“We imagine a mobile experience that embraces sharing and celebrating relationships and personal moments,” said Roz Ho, corporate vice president of Premium Mobile Experiences

“Combining Danger and Microsoft talents together in the Premium Mobile Experiences team is how we’re going to deliver cool, new, fun mobile experiences to consumers. We want people to smile every time they look at their phone.”

The Danger mobile Internet platform, which connects people to their social circles and other rich content, is an integrated end-to-end solution that enables people to interact with their friends, social communities and content through the Internet and Internet services.

“As we combine our team and technologies with Microsoft, we see a clear path to evolving that experience and delivering it to an even broader group of consumers.”

Financial terms of the acquisition were not disclosed.