Cisco has revealed its latest strategy to help service providers in Asia Pacific deliver an end-to-end Internet Protocol television (IPTV) solution.
The new IPTV solution which Cisco describes as one that can deliver “high quality video with optimal service reliability” has three key building blocks that it believes are imperative for providers who are looking to enhance video experiences for consumers: defining the IPTV experience, preserving the IPTV experience, and realizing the IPTV experience.
Defining the IPTV experience: First, service providers have to define the experience that differentiates them from competitors. The basic video experience encompasses many dimensions, including standard and high-definition content, stunning picture quality in spite of any access-bandwidth limitations, and a choice of compression techniques. The experience is also defined by a variety of next-generation video services like interactivity, time-shifted video, video on demand (VoD), network-based personal video recording (nPVR), and targeted ad insertion. Cisco offers highly scalable headend and content delivery systems to define the IPTV experience.
Preserve the IPTV experience: The next step is to preserve the video experience as video traffic is transported across the IP infrastructure. Service providers need a carrier-class IP network that can effectively preserve the video content and experience all the way from the headend to the consumer device and deliver it to the subscribers exactly as intended. Cisco’s IP-based Next Generation Network (IP-NGN) infrastructure solution is intelligent and video aware to preserve the consumer IPTV experience. Some of the technologies needed to preserve the experience are deterministic quality of service (QoS), video admission control, video error repair, faster channel change time, enhanced multicast, and fast convergence in case of failure.
Realize the IPTV experience: An outstanding video experience requires excellent solutions in the customer home to decode, decrypt, share and display the content the way it was intended. The home networks and consumer devices are the consumer’s gateway not only to video content but also to integrated media experiences. Cisco’s IP-STB and connected home products are the foundation to realize the IPTV experience
“Cisco is perhaps the only technology vendor today who can provide the products, solutions, applications and expertise to help operators deliver a ‘Connected Life’ experience for consumers. We’ve brought that capability to Asia Pacific and have started to engage with several providers around the region,” said Peter Papaioannou, operations director, Video and Cable Solutions Group, Asia Pacific, Cisco.
Cisco said it is seeing strong momentum for its IPTV solutions. Among its recent customers are Deutsche Telecom, FastWeb, Free, SES Americom, T-Com Montenegro, T-HT Croatia and Lithuanian provider TEO. |
