Tuesday, 6 November 2007

Mobile Ticketing Set to Take Off in Europe

Gavitec AG, a a wholly owned subsidiary of NeoMedia Technologies has entered into a partnership with Ryanair; Europe's largest low fares airline, and Ticket Text; a Dublin-based provider of one of the world's first mobile event ticket services, to form a strong alliance to bring mobile ticketing to the European market and offer a clear solution to existing expensive and ineffective paper ticketing systems.

The principle is simple; both websites of Ryanair and Ticket Text are linked to each other. About 52 million Ryanair passengers can access a whole range of low cost event tickets provided by Ticket Text all over Europe. NeoMedia's Gavitec scanners then read the mobile tickets at the event site.

Mobile ticketing is becoming increasingly popular world-wide. Fans and concert goers buy their ticket on the internet and receive a text message with a two-dimensional code (e.g. Data Matrix codes) on their mobile phone display. NeoMedia's Gavitec scanners then read and validate the code at the entry point to the venue.

According to Dr. Christian Steinborn, President and COO of NeoMedia Technologies, the future belongs to mobile ticketing and NeoMedia’s cooperation with Ryanair and Ticket Text creates a compelling offering which will push forward mobile ticketing enormously using Gavitec's code-reading systems and software for mobile applications.

NeoMedia's Gavitec offers full-service solutions for the application of mobile ticketing, ranging from scanners to corresponding software with their technology offering various opportunities for innovative and cost-effective marketing campaigns, such as using new channels of distribution and a more targeted and well directed sales approach with precise response evaluation.

"We are delighted to announce this alliance with Gavitec AG - mobile digit, a NeoMedia Technologies company. Our combined solution presents a clear and compelling offering to both venue managers and event customers. Ryanair's 50 million customers will be offered low-cost tickets for concerts, sports, theatres, galleries, and exhibitions in Ireland, UK, and the rest of Europe," said Tim Delaney, chairman of Ticket Text.

Gavitec AG - mobile digit is a leading provider of mobile technologies and marketing solutions and NeoMedia Technologies involved in camera-initiated transactions for mobile devices.