Monday, 17 September 2007

Ericsson U335 WCDMA Platform to Enable True Mass-Market Multimedia Devices

Ericsson has unveiled its U335 WCDMA mobile platform, hailing it as the first to enable the introduction of mass-market HSPA multimedia devices capable of new services such as mobile TV, mobile video blogging and other services demanding both high uplink and downlink data speeds.

The Ericsson U335 combines high-speed uplink data with state-of-the-art multimedia functionality at a price level that makes true mass-market consumer devices possible.

According to the telecommunication goliath, It differs from previously announced HSPA platforms, which have focused primarily on network access for PC-card products and high-end feature phones, making the U335 the first platform enabling HSPA devices for all segments on the market.

The latest addition to the mobile platforms portfolio of multimedia platforms, the U335 is expected to become a flagship product by supporting not only higher uplink data speeds than its predecessors but also incorporating several mobile TV standards and advanced multimedia features.

Robert Puskaric, head of Ericsson’s mobile platforms’ unit, says: “The U335 is the first platform to enable mass-market production of true multimedia devices. By enabling mobile TV through MBMS, DVB-H and Unicast, together with outstanding imaging, video and music capabilities in a cost-efficient package, we expect to see many consumer models built on this platform.”

Products built on the U335 platform are expected to be available in volumes in the second half of 2008.