Friday, 6 July 2007

Oracle Bullish about CRM On-Demand Status in AP

Enterprise Software goliath Oracle released a statement Thursday saying that its Oracle CRM On Demand business is gaining momentum in the Asia Pacific region.

According to the release, companies of all sizes in AP are using Oracle CRM On Demand to centralise vital customer information and sales data, in order to gain real-time insight into customer interactions and gain significant business value.

Oracle expects continuing momentum for this product line and believes the key drivers of this business are: comprehensive functionality in Oracle CRM On Demand Release 14 - the latest version of the product – to meet customer requirements; a significant ramp-up in joint go-to-market activity with key partners; and, a continued focus on delivering greater value to its customers through value propositions such as Oracle CRM On Demand Private Edition and Partner Licensing Option.

The CRM market in AP is forecasted to grow at a compound annual growth rate (CAGR) of 18.9 percent between 2006 and 2011, to reach USD 846.4 million total software revenue in 2011. An estimated 25 percent of new business software will be delivered as software as a service by 2011.

Oracle CRM On Demand delivers sales, marketing and service automation capabilities with features such as embedded analytics and a pre-built data warehouse to drive real-time decision making; a built-in virtual call center to support call agents without the need for telephony infrastructure; and, industry editions that help further reduce the time, labor and costs associated with configuration and accelerate time to value.

According to market analysts, Oracle is number one in CRM in Asia Pacific and globally. Oracle CRM On Demand customers in Asia Pacific include Acumentum (Australia), Aquion (Australia), InFact Group (India), RPM (Australia) and Wunderman (Singapore), 3M (New Zealand) and Carat Jewellery (Hong Kong).