Thursday, 10 May 2007

New Customer Intelligence Management Solution Takes a “Mass Personalisation” Approach

A new Customer Intelligence Management solution has been rolled out to supply operators with detailed information regarding their subscriber’s behavior presenting an opportunity for the operators to exploit that information in order to personalize services, increase customer loyalty and subsequently boost revenues.

A joint collaboration by LogicaCMG Telecoms Products and data analysts firm Visual Numerics, this tool is seen as a means to ease the nerves of many operators as they increasingly feel that their influence over the mobile audience is under threat from new entrants into the market such as the Internet and media companies.

So by adopting a more “mass-personalisation” approach, LogicCMG believes that operators will be able to understand their customers on a personal level, having visibility of their mobile usage patterns, browsing habits and preferences. This will inadvertently allow them to develop customer centric services which will speak directly to each consumer.

“When we developed the concept of Customer Intelligence Management, we were confident that we had an insight into what operators wanted…,” said Adrian Kelly, head of customer intelligence management, LogicaCMG Telecoms Products.

According to a statement issued Wednesday, LogicaCMG, who has a long history in the mobile data services space, has a deep understanding about the type of information operators need to extract about their subscribers from existing data banks and will work with Visual Numerics, to deliver the highly complex visualization required to support the full possibilities of Customer Intelligence Management.

Visual Numerics has had over 35 years of experience in analysing data and providing business intelligence (BI) for organisations in sectors including government, aerospace, finance and education.

LogicaCMG recently announced the sale of its Telecoms Products business to a consortium of private equity buyers, subject to employee consultation and regulatory approval. Once the transaction closes the Telecoms Products business will trade under the new brand, Acision.