Wednesday, 8 November 2006

Adobe Wins an Emmy for Flash Video

Adobe has won a Technical and Engineering Emmy Award from the National Academy of Television Arts and Sciences for its Flash Video technology, in recognition of the software’s role in bringing television content to the Internet. Adobe acquired the technology when it took over Macromedia in April 2005 for USD 3.4 Bln.

"Flash Video is fundamentally changing the role of video on the Internet, and this award is further proof of this technology's impact on how broadcasters deliver their content," said Shantanu Narayen, president and chief operating officer at Adobe. "ABC and NBC and pop culture phenomena like YouTube and MySpace are relying on Adobe technologies to reach new audiences. Winning this Emmy is deserved recognition for our engineering teams and Adobe’s commitment to dynamic media."

Flash Video, delivered via Adobe Flash Player, allows content publishers to deploy consistent online video across all platforms and browsers, while lowering the costs of development, quality assurance, and support. Flash Video is used by Web sites like YouTube and MySpace, and is also utilized by companies including ABC and NBC to deliver video via the Web, according to Adobe President and COO Shantanu Narayen.

The Technology & Engineering Emmy Awards honor achievements in two areas, Science Engineering & Technology for Broadcast Television, which includes broadcast, cable and satellite distribution and Broadband and Personal Television encompassing interactive television, gaming technology, the Internet, cell phone, private networks, and personal media players.