Thursday, 28 September 2006
User-Generated Web Content Will Grow Rapidly Through 2010 |
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User-Generated Content (UGC), such as that found on YouTube and MySpace, will continue to grow in popularity and generate increasing revenue over the next several years, reports In-Stat. By 2010, the volume of downloads/views on these sites will surpass 65 billion, and revenues tied to UGC video are expected to exceed USD 850 million by 2010, the research firm says. Revenues are those directly linked to videos in the form of banner/skyscrapers, embedded video, Google Adsense, and/or branded pages/channels.
The research by In-Stat also found the following:
- The size of downloads/views are estimated to eclipse 1.1 exabytes of data by 2010, with uploads growing to more than 9.1 petabytes
- 23% of the dozens of UCG sites studied currently support mobile access, with others making announcements for this support in the near future
- YouTube holds the highest market share for video, but MySpace has the most visitors
The report, 'User Generated Content—More Than Just Watching the YouTube and Hangin' in MySpace' covers the user-generated content market on the Web. It provides estimates of current registered users and forecasts for downloads/uploads (size, number of files, and revenues directly tied to videos). It defines the market's business models, discusses the players, such as YouTube and MySpace, and market opportunities. Profiles of dozens of UCG web sites are included.
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