Cutter Innovation Practice has launched Innovation Mapping. The practice is directed by Rob Austin and includes help from many different disciplines. Creating things that are novel and valuable is the capability that is most essential to generating value in developed economies of the future. In today's business climate, there is little that cannot be outsourced to a lower-cost provider. But companies cannot sustain a competitive edge solely by becoming more efficient and squeezing more pennies out of their operations.
According to Cutter Fellow, Harvard Business School Professor, Dr. Robert Austin, the future belongs to those who know how to create new things. Austin clarifies, "What I mean by 'new,' though, is something different. By 'new' I mean novel that which obtains value because of its difference from what has come before it or what has been previously imagined, not because it conforms to a predefined idea of what it should be. I mean things that are valuable in large part because they are surprising, in delightful ways. New, never-before-seen or experienced products or services. New, never-before-exploited markets or strategies. The future belongs to those who know how to create things that are new in this sense, not in the manufactured new sense."
How can an enterprise create truly new things? This is the topic of ongoing research by Dr. Austin and his colleagues on Cutter Consortium's new Innovation Practice team. This research, conducted over the last two years, studied men and women who create innovations on a sustainable, day-to-day, routine basis, yielding patterns that can be applied with success to IT and other organisations -- Innovation Mapping. Innovation Mapping is based on the management principles, work processes, and practices of a wide range of expert makers. "By comparing and analysing the Innovation Maps of organisations, teams, and individuals within an enterprise, we help a firm understand their ability to innovate," explains Austin. "We can then help them devise a process for innovation. Yes, a process. A predictable, reliable methodology to innovate."
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