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New MSN India Portal Unveiled

MSN India has launched a new look MSN India home page http://in.msn.com. Its four new channels on the new MSN home page include: Lifestyle, Entertainment, News and Sports along with services - Windows Live Domains, Windows Live Messenger and the new Windows Live Search. “As part of our six year celebration, MSN India decided to give our users something to celebrate about as well. We now have new cool and exciting home page. In addition to this we bring in 4 new improved channels that offer users the best insight on Lifestyle, Entertainment, News and Sports”, said Mr. Jaspreet Bindra, Country Head, MSN and Windows Live India,” We also decided to launch a whole new range of Windows Live products for the users in India.”

The new and improved look of the MSN India home page http://in.msn.com features a more vibrant and user friendly interface. The new MSN India homepage has all the features required to enchant the users, such as better graphics. The desktop TV portrays images of better quality, more value added content and additional channels and to top it all off, intelligently integrated advertisements.

“It’s only natural that users will want a Faster, Easier and Friendlier approach to the MSN Network and with the makeover of the MSN India home page and the channels, there will now be more exciting content and a simple user interface on offer for the consumers”, said Mr. Krishna Prasad, Head of Programming, MSN and Windows Live India.

Adding to the spirit of celebration, MSN India also announced the launch of the Windows Live Domains. Now users can have their own domain names such as yourfamilyname.com or auniquename.com and create an unlimited amount of free email accounts as a closed group or an open to all in the respected domain. Everyone on the user’s domain will get a hotmail account, which can be upgraded to Windows Live Mail Beta for free. The Email addresses on the domain is a Passport ID and can be used to access the services on the Windows Live network such as instant messenger and spaces.

Speaking on Windows Live Domains Mr. Krishna Prasad Head of Programming, MSN India and Windows Live said, “With MSN’s anniversary celebrations we are also gifting to our users a chance to get their preferred email ids. This email id would be a customized mail id, supported by Windows Live Mail and which also gives the users access to the Windows Live network. All in all, we want to enhance the users experience as best as we can”.

MSN India unveiled the new special effects advertising packages it had specially created for the new portal. The new online advertising packages feature special effects that help brands ensure their message reaches out a larger audience online. With higher quality and enhanced graphics complimented with innovative newer online advertising tools, the new MSN India portal offers advertisers a host of newer ways to promote their products.

Raj Nayak, CEO NDTV Media said, "The new MSN India portal will offer advertisers innovative and more enhanced advertising tools that would help reach out to a wider audience online. The new range of special effects advertising tools from MSN have an element of interactivity which draws a user’s attention."


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