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Microsoft Introduces Small Business Specialist Program in India

Microsoft has announced the Small Business Specialist program, an initiative to create greater business opportunities for partners that specialise in providing solutions and services to the small-business segment. Partners who enrol into the program will have access to training and resources specifically designed for them including marketing materials and promotional offers. Microsoft plans to recruit, enable and activate 100 small business specialist partners, across top 13 cities in the next ten months. To reach out to system integrators, VARs, system builders and the retail channel Microsoft is organising a three-city event, called ‘Small business is big business’. This is an initiative, which Microsoft is now rolling out in India. The cities being covered are Delhi, Bangalore and Mumbai.

Additionally the partner will also get access to the Small and Medium Business Specialist Private Managed Newsgroups. The newsgroups offer break-fix support in international English for Microsoft Office, Microsoft Small Business Server 2003, Exchange Server, Windows Server, and Windows XP. Depending on the partnership level, Small and Medium Business Specialists will also be entitled to Registered Member Benefits, Certified Partner Benefits or Gold Certified Partner Benefits.

Commenting on the occasion of the launch, Mr. Rajeev Mittal, Group Director, Small and Medium Solutions and Partners (SMS&P) Group, said, “While we have been offering solutions that have been custom-made for small businesses, Small Business Specialist Program, is a step towards helping our partners, create greater opportunities to address the needs of customers in this segment. The program will not only help partners differentiate themselves as small business solution experts, but will also enable small business customers to identify technology partners best suited to support them.”

The Small Business Specialist Program will add value to the full spectrum of partners that service the small-business segment including the following:

Registered Members
Certified and Gold Certified Partners
System Builders


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