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Acer PCs Will Sport Yahoo Default Search Engine

Taiwan-based PC maker Acer and Yahoo have signed a multi-year partnership to set Yahoo as the default search engine on all Acer systems sold globally. In addition, Yahoo, will set up a co-branded browser start page full of links to Yahoo content and Acer services.

Under the agreement, the pre-loaded start page will appear when a user opens a web browser, and will offer a number of Yahoo content options. Included are links to Yahoo services like music and sports updates, a shortcut to Yahoo mail, the Yahoo Messenger IM service, and local information. The start page will have the look and feel of the main Yahoo home page, the companies noted. Also, with the upcoming launch of Microsoft's Internet Explorer 7, Acer will make Yahoo the default search engine for that browser on all of its notebook and desktop computers.

Recently, Google signed a somewhat similar deal, partnering with popular software maker Intuit to feature search capability and advertising services in its applications. "Anytime you see a company like Google, Yahoo, or MSN do a deal like this, it's because they want to get their ads in front of more eyeballs," said Feldman. "Being the default on Acer is great for them, because people rarely change default settings. That means they'll have a built-in audience."


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