News

mCRM Company Sennari Secures USD 10 Million In Funding

Sennari, a provider of Customer Relationship Management (mCRM)-based applications for mobile phones, has announced that it has closed USD10 million in venture capital funding in a Series C financing round led by Mayfield Fund. Existing investors, UV Partners, Novak Biddle and Blacksmith Capital also participated in the round.

"This investment is a significant milestone for Sennari,” said Bill Barhydt, chief executive officer of Sennari. “It’s a testament to the success and traction of our mobile CRM based services, such as PrizePlay, have already received in the market and where we will invest in the future. These resources will help us expand and grow our mobile CRM platform business. We look forward to working with Mayfield and our existing investors as close partners in achieving our goals.”

"We invested in Sennari because it is the only company to offer mobile operators a platform that enables customer loyalty, reduced churn, transactions and new entertainment-based revenue streams,” said Janice Roberts, managing director, Mayfield Fund. "Sennari's first mobile CRM application, PrizePlay, establishes a direct relationship with mobile consumers, generating repeat revenues from reward-based individual and tournament game play.”


print	save	email	comment