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Microsoft Invites Advertisers into ContentAds Pilot

Microsoft’s advertising platform, named ContentAds, has sent out the first invitations to prospective participants in its pilot program. Microsoft says that ContentAds will place advertisements using not just keywords but also demographic targeting, geo-targeting and incremental bidding tools.

According to Jennifer Slegg, this could mean that ads for this pilot could also appear on non-MSN sites, meaning publishers might be able to get into this program before it launches as a full-service publisher program similar to Google AdSense or Yahoo Publisher Network. This is good news for publishers waiting for a new major player to come onto the contextual advertising scene, especially those who are looking for a small-scale publisher solution for those who don't have millions of impressions a month.

ContentAds will also be utilising demographic targeting, geo-targeting and incremental bidding tools for all advertisements as well, so advertisers will have full flexibility on their ads appearing through ContentAds.


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