TippingPoint has announced that it is the recipient of the 2006 Market Penetration Leadership Award for the Intrusion Detection and Intrusion Prevention Systems (IDS/IPS) market from Frost & Sullivan.
TippingPoint has consistently seen stellar growth numbers, and had the highest growth of any company in the IDS and IPS market, said Robert Ayoub, senior security analyst at Frost & Sullivan. According to the research, TippingPoint posted market share gains of more than 80 per cent from 2004 to 2005.
Frost & Sullvan tracked market share gain, increase in sales, and brand awareness within the industry to choose the awardee,. Additionally,certain specific criteria was used to determine final competitor rankings within the industry. Forst & Sullican says the recipient of the award has excelled based on one or more of the following criteria:
Competitive pricing
Strong sales force strategy
Ability to establish brand awareness through promotional activities and advertising
Strategic alliances that expand customer base
Product innovation
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