Google Inc. and MTV Networks, a unit of Viacom, are working together to test an innovative video distribution model that will serve consumers, web publishers and advertisers.
Under the agreement Google will distribute ad-supported content from MTV Networks to targeted website publishers, allowing publishers to showcase clips from premium programming like Nickelodeon's SpongeBob SquarePants and MTV's Laguna Beach.
This venture marks the first time integrated video programming and advertising will be made available directly to Google's extensive AdSense network, which delivers targeted text and image ads to its network of websites and blogs.
"Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the web in a seamless and targeted way," said Tom Freston, President and CEO, Viacom.
Google is already competing with several other online video sites that offer everything from homemade videos to pay-per-view episodes of television shows.
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