Google Inc. has begun offering Google Maps on mobile phones that enable users to view highway maps with 'live' traffic data, in more than 30 major U.S. cities.
In addition, when mobile phone users search for driving directions, they will now see the expected drive time as well as any unexpected traffic delays, making travel planning much easier and more effective.
Google has also introduced a new favorites feature in Google Maps for mobile that lets users save their favorite locations and frequently used driving directions for future use. Once saved, favorites can be accessed at any time by pressing the "*" key on the mobile device.
Highway traffic information is sent to the phone, with road conditions highlighted in three colors: -- red for congested, yellow or orange for slowdowns, and green for smooth sailing.
Rival Yahoo Inc. offers live traffic conditions on its computer-based map service, but it does not yet provide a mobile phone version for Yahoo maps.
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