Thursday, 14 September 2006

Converged Mobile Shipments Hit New High in Q2 2006, Says IDC

According to IDC's Worldwide Quarterly Mobile Phone Tracker, total shipments of converged mobile devices reached a record 19.3 million unit for the quarter, marking a 1.9% sequential increase and a 42.1% year-over-year increase...

Converged mobile device shipments continued to climb during the second quarter of 2006, nearly reaching the 20 million-unit marks. According to IDC's Worldwide Quarterly Mobile Phone Tracker, total shipments of converged mobile devices reached a record 19.3 million unit for the quarter, marking a 1.9% sequential increase and a 42.1% year-over-year increase. IDC defines a converged mobile device as a mobile phone having an operating system, such as BlackBerry, Linux, Palm, Symbian, or Windows Mobile.

"That quarterly shipments are reaching the 20 million unit mark in a single quarter is a significant milestone," said Ramon Llamas, research analyst for IDC's Mobile Markets team. "As recently as two years ago, it would have taken an entire year to ship that kind of volume. Since then, the converged mobile device, or smart phone, has evolved in terms of functionality and appeal. In addition, as functionalities have increased, prices have decreased, making converged mobile devices not just attractive, but affordable."

"Although the year-over-year growth rate appears to be slowing when compared to previous quarters, this is due to a steadily rising volume of shipments and increasingly difficult comparisons," noted Llamas. "However, IDC expects to see continued growth in quarterly shipment volume with shipments reaching nearly 100 million units for the year."

"The growing availability of email solutions that can support a variety of platforms is really driving demand for converged mobile devices," said Ryan Reith, research analyst for IDC's Mobile Phone Tracker. "In particular, IDC has seen a steady increase in demand for enterprise-based devices for mobile workers."

While new applications and email solutions are driving the demand for converged mobile devices within the enterprise, the devices are also becoming popular with consumers. This is because the presence of high-level operating systems on converged mobile devices has opened the door for enhanced multimedia applications geared toward a richer video and imaging experience. This is, perhaps, the reason why device vendors are increasingly characterising these devices as 'prosumer.'

"Nokia announced a deal with Flickr in April that allows owners of Nokia Nseries devices to access their Flickr account directly from their device, enhancing the imaging experience," said Reith. "This is likely to be one of many announcements aimed at bringing better integration and richer content to users, and to fuel continued strong growth in converged mobile devices."

Vendor Highlights

• Nokia: the Finnish company remained the worldwide leader in the converged mobile device space in the second quarter. Nokia continued to enhance its product portfolio with its new Nseries and Eseries devices, as well as it’s recently announced 5500 Sport device.
• Motorola: Motorola emerged as the number 2 vendor by shipment volume in 2Q06, posting the largest year-over-year shipment increase of any of the leading vendors. The U.S.-based vendor's MotoQ helped fuel its U.S. growth while the launch of the MING device boosted its Asian presence.
• Research In Motion: in the number three position for the quarter was Canadian vendor Research In Motion. The company experienced healthy year-over-year growth despite a decline in BlackBerry shipments from the first quarter's volumes.
• Panasonic: Japanese vendor Panasonic held the number four spot after enduring a decrease in both sequential and year-over-year shipments. Nearly all of its shipments remained within Japan in 2Q06 after its X700 and X800 models were phased out of the Asia/Pacific market earlier in the year.
• Sharp: rounding out the top five vendors of converged mobile devices was Japanese vendor Sharp, a relative newcomer to the space having made its debut at the end of 2005. Like Panasonic, Sharp's shipments remained within Japan. During the quarter, the vendor added the SH702 to join its SH902 devices already on the market.