Thursday, 22 March 2007

Envivio`s Telco-grade AVS Encoder for Broadcast, IPTV in China

A provider of MPEG-4-based IP video convergence solutions for telcos, Envivio, has rolled out the telco-grade encoder that supports AVS for Broadcast and IPTV deployments. Delivering broadcast quality for both growing markets, the Envivio 4Caster B3 professional...

A provider of MPEG-4-based IP video convergence solutions for telcos, Envivio, has rolled out the telco-grade encoder that supports AVS for Broadcast and IPTV deployments.

Delivering broadcast quality for both growing markets, the Envivio 4Caster B3 professional encoder now supports AVS alongside with MPEG-4 AVC H.264 and enables upgradeable deployments, through the use of updatable firmware. The new B3 with the AVS option will be demonstrated at the China Content Broadcasting Network (CCBN) trade show from March 29-April 1, the company said.

"Envivio is pleased to endorse the AVS standard by providing the first telco-grade and broadcast quality professional AVS encoder to the market. Supporting the build-out of the digital television infrastructure market in China is a key focus for Envivio," said Julien Signes, President and CEO of Envivio.

To support the Chinese conversion to an all-digital broadcasting infrastructure, the 4Caster B3 is the first professional encoder on the market to support both AVS and AVC H.264 for Broadcast and IPTV installations, the company said.

The B3 is based on Intel Core microarchitecture. This flexible architecture adopted by Envivio for its 4Caster platform allows the company to react to market demands for new features, Envivio said.

Consequently, deployed 4Caster B3 encoders can be modified to enable AVS support with a firmware upgrade, Envivio added.